NEWS

2020

TAG CONNECTED GOLF EDITION

TAG HEUER

The ultra-lightweight 45-mm black titanium case echoes the distinct design and refined finishes of TAG Heuer chronographs. The exclusive matte black ceramic bezel features 18 engraved and lacquered graduations, which serve as a reference for the performance at each hole. The crown is now flanked by two functional pushers at 2 and 4 o’clock and a screwed caseback. The white lacquer on the rotating crown and green lacquer on the pushers echo the unmistakable hues of the course. The pushers, in particular, have a dedicated usage for the TAG Heuer Golf app, in addition to other functionalities within the digital experience: They are used to record shots and shot distances with optimal precision in action. This innovative feature is a perfect embodiment of TAG Heuer’s heritage of ultimate sports performance measurement.

This high-tech luxury Connected watch is presented on a special white rubber strap with green stitching and a texture that resembles the pattern on a golf ball, as well as a black perforated rubber alternative for everyday and more formal uses. Thanks to its intuitive interchangeable bracelet system, with a single clip motion, the wearer can change up their look seamlessly. They can also purchase additional styles in durable rubber, available in a classic black scale pattern with red stitching, or bolder perforated red, orange as well as khaki, complementing the core steel bracelet option.

Specially for the Golf edition, TAG Heuer is also introducing new variations of its five custom-designed mechanical or digital-inspired always-on watch faces with touches of emerald green matching the striking coloured accents of the case and strap.

The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger, and comes with a dedicated travel pouch and accessory box that contains four TAG Heuer-branded tees, a branded divot tool, three branded balls and the additional black rubber strap.

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