NEWS

2019

Orsetto of Pomellato

We all have a childhood bear that accompanies us throughout our lives. Pomellato has his, Orsetto that celebrates its 30th anniversary this year. His beloved companion was created in 1989. This fun pendant is not only an iconic piece in the story of Pomellato, but also his mischievous mascot.
To celebrate his birthday, numerous friends of Orsetto - influencers of the world of fashion, photography, film and design as Leonie Hanne, Afef Jnifen, Tina Leung, Elizabeth von Guttman, Giorgina Clavarino and Leaf Greener - participated in a fun campaign photographic and digital video together with your favorite bear. Filmed and photographed by Amaranta Medri, art director, screenwriter, photographer and emerging video artist, this campaign adds a touch of irony to Orsetto´s mischievous nature through numerous images and videos. Amaranta captured the influencers, high society characters and opinion leaders, wearing jewelry from Orsetto or interacting with her animated version. The images show Orsetto posing with the influencers, between tenderness and hugs, dressed in outfits that match those of his friends. In the video of Pomellato for Valentine´s Day, Orsetto tries to conquer Leonie Hanne.
The tender, ironic and unconventional attitude of Orsetto has become a metaphor that represents the spirit of Pomellato. Orsetto transcends generations and genres with mischief and humor, reaching the heart of millennials at the beginning of his fourth decade. Hanging from an ear, like a teddy bear when it´s time to sleep, Orsetto is tender and a little dumb, but he´s also our most precious toy.

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