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JEWELERS SINCE 1887

1887 SILVERWAREº24

In 1887, a 65-year-old silversmith named Pere Quera Oliveras from the small Empordà village of Terrades decided to buy a building in Carrer de l'Argenteria in Girona and set up a gold and silver jewellery repair and production business. The location of the store was not accidental, since in the late 19th century many of the businesses in Girona were still grouped by guilds, and so it was established in the silversmiths’ street. With endeavour, effort and dedication he and his son were becoming a well-known name in a growing city.

"Friendly service, self-discipline and commitment to quality have helped make a great jewellery shop"

THE FIRST ADVERTISEMENT

The earliest remaining advertisement of the jewellery store is this one that appeared in the 1926 local Festival programme.

THEFIRSTPHOTOGRAPH

Pere Quera Bosch, and later his son Josep Quera, aimed to modernise the establishment. They introduced watchmaking and they made the business grow with sensitivity. The earliest images that have been preserved of the jewellery shop on Carrer Argenteria in Girona date back to the early 1930's and show the modernist touches of the establishment’s facade and a showcase with a wide selection of goldsmithing and silversmithing, jewellery and watches.

GIRONA

Looking through the historical photo library of Pere Quera 1887 gives you an idea of the growth of the establishment, and also of the changes in the city. This photo shows one of the great floods that the old town has suffered, produced by the overflow of the Onyar river that runs very close to the store.

INTERNATIONALISATION

By this time, the jewellery store already had brands like Patek Philippe, Rolex or Omega, the cream of world watchmaking. Accompanied by these brands, Pere Quera is still making a name for itself as one of the most exclusive and select points of sale throughout the region. The photo shows Pere Quera Güell at the Omega factory in Switzerland in 1968.

THE
COSTABRAVA

The 1960s saw an explosion in tourism on the Costa Brava and the fourth generation of the Quera family saw the opportunity to expand their borders and increase their presence in the region. In a few years, they opened establishments in Platja d'Aro, Sant Feliu de Guíxols, Palamós, L'Estartit, L'Escala and Roses.

PERE QUERA SERRAS

In 1974, the current manager, Pere Quera Serras, son of Pere Quera Güell, joined the company. With the family tradition in his blood, and together with his wife, Ma Àngels Sans, the fifth generation has become involved in the business, always aiming to personally convey the secrets, values and qualities of their establishment.

COMMITMENT TO SPACE AND QUALITY

In the 1980's and by then with a century of experience, the walls of the small shop in Carrer Argenteria began to expand, through the purchasing of the premises next door, thus providing the shop windows with more space and visibility.

ANECTDOTE

Yellow gold bracelet with rubies and diamonds, recovered in 1988 during the renovation and expansion of the shop on Carrer Argenteria in Girona. Along with other jewellery, this bracelet was hidden in the walls of the store by Josep Quera Colobran during the Civil War. They were able to be recovered a result of the extension work when opening the wall that separated the two buildings.
 

1990 CHRISTMAS GREETING

FIGUERES

With the arrival of the 21st century, a new store was opened in Figueres, in one of the city’s most emblematic buildings, just a few metres from the Dalí Museum.

SERVICE

On the first floor, where the first generations of the Quera family formerly lived, there is a watchmaking technical service with professionals trained in the main factories and manufactures of the top Swiss brands, and a jewellery workshop which, apart from repairing and restoring pieces, has a jewellery design and creation centre.

THE SIXTH GENERATION

Once trained, the three children of Pere Quera Serras and Ma Àngels Sans also joined the family business. The first was Mariona Quera, a gemmologist, who took the helm of the jewellery section, her middle brother Pere takes care of the watchmaking and the youngest brother Joan will also later join the team. They are the sixth generation of the Quera family to head the establishment.

"Mariona, Pere and Joan Quera are the sixth generation of the family"

"A new path opened up in 2016 with the opening of the Alicante shop"

ALICANTE

With new visions and new perspectives, Pere Quera 1887 opened its first store outside the province of Girona in the summer of 2016. The chosen city was Alicante. In a three-storey building in the heart of the city’s main shopping area, a new horizon in the development of this family business begins.

GREATFUTURE

“130 years, 6 generations, new horizons”

Over 130 years of history many things have obviously changed, but the love of this business of all six generations has meant that its mainstays remain the same: polite, friendly and personal service, knowledge of the trade, commitment to quality, self-discipline and enthusiasm are values that persist over the years.
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