JEWELERS DES DE 1887
The establishment’s story begins in 1887, when Pere Quera i Oliveras, a silversmith from Terrades, purchased the building at 24 Carrer Argenteria in Girona. He was 65 years old at the time and he settled in there together with his son Pere and his wife Teresa Bosch. The location of the shop was no accident, as at the end of the 19th century many of Girona’s businesses were grouped together by professions and established in the silversmiths’ street.

That same year, Pere Quera i Oliveras and his family opened a small silverwear shop in the premises they had just bought. There they also began repairing gold and silver jewellery. Thanks to their good workmanship and their friendly disposition, they soon established a regular clientele and they began to involve themselves actively in the day-to-day bustle of a street with a life its own.

Over the years, Pere Quera i Bosch progressively took over the business. They were not easy years. The situation of the country, with constant political changes and upheavals, was shared on a small scale by the life of the establishment.

One of the oldest photographs remaining of the shop dates from 1931, at the time of the Second Republic, and shows the front of the shop with the “Quera Joier” sign in Catalan (previous page). The photo reveals a certain Modernist style and also the pieces of silver metalwork, jewellery and timepieces on display.

Throughout its history, the city of Girona has suffered a lot of flooding due to the overflowing of its rivers. Carrer Argenteria is near the river Onyar and the premises of Pere Quera Joiers have often witnessed this. There was one in 1933, which can be seen through a photograph of the third and fourth generation of the family. On the first floor balcony, above the shop, the young Josep Quera (son of Pere Quera Bosch) is with his wife Encarnació Güell and their son Pere Quera Güell, and in her arms, Emili Quera Güell (centre photograph at the top).

Many things changed after the War. However, the jewellery shop tried to remain faithful to its values of personal attention to the customer, high standards in its work, knowhow of the profession and a quality range, in order to continue developing a solid business.

As a result of this work, the jewellery shop acquired prestigious brands such as Omega, which by the middle of the 1950s was one of the most important brands in Swiss watchmaking worldwide.

Based on work, involvement and effort, the firm entered the 1960s when, thanks to the rise in tourism on the Costa Brava, the company extended its presence in the area. Within a few years, shops were opened at Platja d’Aro, Sant Feliu de Guíxols, Palamós, l’Estartit, l’Escala and Roses.

During this period, the shop continued to attract the best names in Swiss watchmaking, the most renowned worldwide. These included Patek Philippe and Rolex, who adopted Pere Quera Joiers as the official distributor of their highly-valued products in the region.

In 1974, Pere Quera Serras, the current head and son of Pere Quera Güell, joined the company. With the family tradition in his blood, from day one he has involved himself in the business and has always tried to transmit the secrets, values and qualities of his establishment in first person, every day fulfilling the maxim that careful attention to the customer is his logic and raison d’être.

The Carrer Argenteria shop, the headquarters of the business, was extended and renovated to adapt it to the new times and new demands.

In 1988, during the renovation work, some jewellery was found between the walls, which Josep Quera Colobran had hidden 50 years previously during the Civil War and which the establishment had no record of.

In 1990, the Girona Chamber of Commerce awarded the Joieria Pere Quera the prize of centenarian establishment. Now with a century of experience, the business continued to develop constantly.

The devotion of Pere Quera Serras and his wife Ma Àngels Sans meant that tradition and personalised attention were combined with great vitality when organising and taking part in all types of cultural, culinary, tourism-related or sporting events, aimed at giving their customers extra added value.

In 2004, Pere Quera i Güell and Maria Gràcia i Serras were awarded the prestigious Ramblistes d’Honor title. Soon afterwards, two of their grandchildren joined the business. Mariona Quera Sans, a qualified specialist in gemmology, took the helm of the jewellery side, and her brother Pere Quera Sans followed in her footsteps with timepieces. They are the sixth generation of the family story.

In 2007, the Carrer Argenteria shop was again extended and modernised, and the extension work was carried continued in 2012 and 2013.

The fascinating establishment which Pere Quera i Oliveras purchased in 1887 in the heart of Girona is today a benchmark in the industry.

On the first floor, where he used to live, there is a watchmaking technical support service, with professionals trained in the top factories and by manufacturers of the best brands. It offers an efficient after-sales service and maximum convenience for the customers.

These is also a jewellery making workshop which, apart from repairing and restoring pieces, has a centre for designing and creating original jewellery based on tradition and influenced by avant-gardism.

In order to show all the innovations in a more comfortable and personalised way, for the last 5 years the shop has had its own exhibition room, where the arcades of the historic building are preserved. This enables each brand’s essence to be transmitted by personalising the area according to the collection being presented.

On the ground floor, a variety of individualised areas have been constructed where the world of some of the top brands can be discovered privately at leisure.

Over 125 years of history, many things have obviously changed, but the six generations of love for this profession have made its mainstays unalterable: warm, friendly and personalised service, knowledge of the profession, commitment to quality, high standards and enthusiasm are values which have endured over the years.

PERE QUERA S.A. © 2014 - Credits
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